David is currently the Chief Operating Officer at SHC Direct, overseeing day-to-day operations. David joined the SHCD team in October of 2002. Prior to joining SHCD, David was the founder and Chief Executive Officer of American Trading Services, LLC, managing the operations of the firm in New York City and Israel. He was previously Vice President for Client and Participant Services for S&H Citadel, Inc., a leading incentive marketing company. Prior to that role, David was Vice President/Controller; Manager, Financial Planning and Control; and, Manager, Awards Services. David received his Master in Business Administration degree from New York University (1992), where he received honors as a Stern Scholar. He received his Bachelor of Arts degree in economics from Yeshiva University in New York City (1988). David grew up in Monsey, New York, spent a year in yeshiva in Israel at BMT (Beit Midrash LTorah) and then graduated YU in 1988. His family lived in Israel for two years from 1976-1978 during which time he attended an all Israeli school and became fluent in Hebrew. David and his wife, Chani, live in Lakeview. His hobbies include basketball, golf, and spending time with family.